Top 4 SEO Projections
1. Content stays as king of the digital universe.
People are in constant search for quality content, as they find useless articles online. As a webmaster or online marketer, take advantage of producing great content to offer searchers. Make sure to write relevant topics that can last for years. The tone of your writing should be writing and helpful and not technical. This will make or break your SEO endeavor.
As well, your posts must be published accordingly in the right time. Learn the best time when readers are most likely online to view your updates. Developing optimal content requires hard work but this will eventually pay off benefits such as traffic and conversion as you deserve.
2. Social sharing and user feedback are golden.
The influence of word-of-mouse marketing is strong in 2013, as Google raises the value of social signals in positioning search results. Consider having social sharing buttons in your site, not only in the homepage but also in every article. Persist to have a good rate from the number of shares in Facebook, tweets in Twitter, recommendations in Google+ and more of these social media.
Your brand must be shareable to encourage more followers to lead to your website. Even more important for a continued SEO success is to optimize your profiles in these social networking channels.
3. Guest postings decrease in weight.
While guest posts have been trending as a great SEO practice this year, Google will have to punish those guest posters and webmasters accepting irrelevant articles in 2013. Alongside Google Panda and Penguin updates, Google will release a whole new bunch of similar site polishers for the benefit of readers who are searching for truly related and valuable posts.
To a certain extent, link-building can remain as a dependable SEO tactic. However this time, you must make sure that links are made and connected only to sites with similar niches to cater to people with fairly similar interests.
4. Google trusts author rank.
If you’re still not aware, Google has released a simple snippet of code to authenticate authors for all their posts on the web. The search engine will base and measure quality of content on the authority and reputation of the individual author.
For instance, if you’re a content developer, writer or copywriter who contribute contents not only to your own blogs but also distributes posts to other blogs, it would be very advantageous for you to include the rel tag as part of your back-end codes. This tag is called the Google Author rank markup, which is projected to be another big factor in search engine ranking. This markup functions to link all your articles and include them as part of your profile in Google+. Once linked, viewers will see a headshot of you beside the title and short description of your article in the results page.
Keeping up with Google updates is like putting yourself in a rat race. In short, you might never win! However, you can still make the effort of knowing what strategies to do best for long term. Technology is all about innovation and improvements. It’s either you ride with it or forget about it altogether. To be more guided, you can follow these predictions and make up your own. Your ultimate goal should be not to serve Google but to serve viewers and the actual audiences.
Author Bio: Sean Si is the author and editor-in-chief of SEO Hacker. The SEO Hacker Blog is all about providing the world with the latest information in the SEO industry.