Social media and your business have a direct link, you may not feel the relation but they both play an important role in how your brand is perceived. Social media helps them in dealing and interacting with the potential customers.
The interaction through social media is different form that in person. The marketers have to give away the right attitude to their followers through the content they use. You have to opt for the best social media style in order to project your brand and engage customers. Facebook, Twitter and LinkedIn are some of the most commonly social media sites with the help of which people develop their business value. Following are few classifications that are used by businesses in social media to engage consumers.
In this style, businesses use positive and friendly approach. Generally, people follow 80/20 rule in which 80 percent of interaction with subscriber is helpful and you have to spend 20 percent of time for the generation of sharing information. This approach is very beneficial in establishing the relationship with customers. The goal behind this approach is to have your consumers as friends. It is great for small business and where the businesses have to target local people. Through this face to face meeting becomes easy.
In this style, business offers contest and special favors. The goal achieved through this style of social media communication is that people become more aware about the brand. Loyal and interest followers and subscribers show their interest in upcoming schemes, offers and contest and more people engage themselves in your updated activities. The companies even reward additional favors to those who help them in arousing awareness. This helps the company in encapsulating more customers and friends.
In this style, trust in the brand is necessary. Brand and customers need to exhibit the same level of trust in order to correspond with greater efficiency. This approach is for medium to large scale business that typically use online marketing style more than the traditional one.
Reliability approach refers to one to one communication. This proves to be a great problem solver and providing emphasized services to the customers. Daily monitoring of brand value is done. Not only is the output of customers tracked but also what the practitioners have to say about your brand is discussed. This helps the brand in formulating the marketing and services strategy plan.
This is perhaps the most risky of all social media approach. A company having this style engages all its employees with the social media. They participate by sharing their contents, ideas or opinions. The sole theme behind this approach is that many voices are better than sole voice, and this can bring in more evolution. This makes a collaborative relationship as well as individual relationship between the company, employees and the customers. The employees interact with customers and customers can interact with the brand. Information and opinion sharing, leads to better outcome if the right strategy is brought into.
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